The Blackpink member shows her sexiest side for Valentine’s Day.
February 14th is just around the corner, and SKIMS has launched its digital campaign today to showcase the new Valentine’s Day lingerie collection. The chosen star to be the face and model for this campaign is Rosé, the singer and member of the South Korean band Blackpink. After the success of her latest track with Bruno Mars, ‘APT‘, the singer adds another milestone to her career as the face of brands like Yves Saint Laurent and Tiffany & Co.
Rosé shared her excitement on Instagram about the launch of this collection: “Valentine’s Day has always held a special place in my heart, maybe also because it’s just a few days after my birthday. This collection captures that feeling with pieces that are romantic and cute. I had a great time doing this campaign, and I hope everyone feels as confident and beautiful in these pieces as I did.” At the same time, Kim Kardashian, co-founder of SKIMS, mentioned that every campaign from the brand is designed to be iconic, and Rosé embodies that perfectly: “Her elegance and energy are unmatched, and she’s the perfect Valentine for 2025. She captured the essence of this romantic, fun, and full-of-personality collection.”
The campaign certainly highlights the artist’s sensual side, as she is surrounded by hearts and balloons, wearing lingerie adorned with hearts and kisses in shades of pink, red, and pastel colours. This collection emphasizes the romantic nature of such a special day, perfect for celebrating love and romance in all its forms.
The collection is now available for sale on the SKIMS website. Get ready to celebrate Valentine’s Day as it deserves!
