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The new BOSS Spring Summer 2026 campaign brings together S.COUPS, Meghann Fahy, Corey Mylchreest and Sacha Quenby under the message “Be the Next”.
Fashion house BOSS unveils its new Spring Summer 2026 campaign, a project that celebrates ambition, confidence and personal influence through an international cast led by S.COUPS, leader of the group SEVENTEEN, alongside actress Meghann Fahy, actor Corey Mylchreest and British model Sacha Quenby. Under the slogan “Be the Next”, the campaign explores the idea of becoming the next generation of creative leaders.
The campaign imagery was captured by renowned photographer Mikael Jansson, under the creative direction of Trey Laird and Team Laird. The visual concept places the cast inside a minimalist white environment where the interplay of light and shadow creates a futuristic and refined atmosphere that highlights the silhouettes of the new collection.
Among the standout names in the cast is Meghann Fahy, whose career in film and television continues to grow with high-profile projects. The actress gained international recognition for her role in ‘The White Lotus’ on HBO, and later appeared in productions such as ‘Sirens’ and ‘The Perfect Couple’ on Netflix, as well as the thriller ‘Drop’, released in 2025. In 2026 she is set to star in the series ‘The Good Daughter’ for Peacock and the film ‘You Deserve Each Other’ produced by Amazon MGM Studios.
Joining her is Corey Mylchreest, a British actor who rose to global fame for portraying King George in ‘Queen Charlotte: A Bridgerton Story’. Since then, he has appeared in the political thriller ‘Hostage’ and the romantic drama ‘My Oxford Year’, strengthening his presence in the screen industry.
One of the most influential figures in the campaign is S.COUPS, who returns as a BOSS ambassador after appearing in the Fall Winter 2025 campaign and closing the brand’s runway show during Milan Fashion Week. As leader of the globally recognised group SEVENTEEN, the South Korean artist commands a vast international audience and holds strong influence across music, pop culture and fashion.
The cast is completed by model Sacha Quenby, who has appeared in campaigns and runway presentations for major fashion houses and continues to gain attention for her confident and elegant runway presence.
The campaign film introduces the four protagonists descending a polished staircase inside a luminous white set, wearing key looks from the BOSS Spring Summer 2026 collection. During the sequence, each cast member reflects on personal ambitions and the motivations that guide their careers, reinforcing the campaign’s central message of becoming the next BOSS.
The campaign also highlights licensed products including BOSS Watches, Jewellery and Eyewear. The BOSS Spring Summer 2026 collection will soon be available in BOSS stores worldwide, on the brand’s official website and through selected wholesale partners.
