The new Sergio Tacchini campaign celebrates its connection with London through film photography and a collection that pays tribute to the spirit of British street culture.
Sergio Tacchini strengthens its commitment to the UK market with the launch of its Autumn/Winter 2025 collection at Selfridges, one of London’s most iconic stores. The accompanying campaign, photographed on film by Jasmina Wood, takes in several emblematic city landmarks, nodding to the brand’s historic roots within London’s urban scene.
“London is much more than just a backdrop – it’s part of the brand’s DNA,” the label stated. “From music collectives and terrace culture to underground fashion movements, the capital embodies the energy and individuality that Sergio Tacchini continues to inspire.”
The launch of this mainline collection, available both online and in-store, builds on the success of recent collaborations such as the project with Wavey Garms and the striking DeLorean car wrap unveiled at Selfridges – another cultural highlight for the brand in 2025.
Back in July, Sergio Tacchini opened a pop-up store at Selfridges to coincide with the Wimbledon tournament, further cementing its ties to the city’s contemporary sporting spirit. With this new collection and campaign, the brand reaffirms its identity as a benchmark of urban style with Italian soul and a British heart.
