Seguir a xmagoficial en Instagram
Stray Kids’ I.N Named New Global Ambassador for Damiani
Seguir a xmagoficial en Instagram
I.N from Stray Kids joins Damiani as a global ambassador, blending Italian luxury with K-pop talent.
The prestigious Italian jewellery house Damiani has officially announced South Korean singer I.N, a member of the successful K-pop group Stray Kids, as its new global brand ambassador. The collaboration will be launched with an international advertising campaign following the summer.
Yang Jeong-in, known professionally as I.N, debuted with Stray Kids in 2018 and has since become one of the most prominent figures in global K-pop. His selection as the face of Damiani reflects the brand’s strategy to connect with new generations through contemporary icons.
“I’m very excited to begin this new journey with Damiani, a brand that represents creativity and passion—values that define me both as an artist and as a person,” said I.N.
Guido Damiani, president of the group, also shared his enthusiasm: “I.N has the charisma and artistic sensibility to convey the essence of our creations. His addition strengthens our presence in Asia and across the globe.”
The singer now joins a select group of brand ambassadors, which includes actress Jessica Chastain. Damiani celebrated its centenary in 2024 and continues to be a leading name in Italian high jewellery on the international stage.
