The K-Pop kings Stray Kids reveal ‘DO IT’, a new project brimming with symbolism, divine aesthetics and transformation.
With seven consecutive No.1s on the Billboard 200 and a world tour that stormed 34 cities, Stray Kids have achieved the unthinkable: becoming an unstoppable force in global music. Now, the Korean group officially announces the release of their highly anticipated visual album, ‘SKZ IT TAPE: DO IT’, arriving on 21 November, set to further elevate their status as true K-Pop champions.
The announcement was made during their spectacular tour finale concert at Incheon Asiad Main Stadium on 19 October, where the eight members surprised the audience with a cinematic trailer that sparked thunderous applause. In the footage, they appear as “modern-day divines,” embodying energy, transformation, and healing within a narrative that confronts fear and oppression through ritualistic, intention-filled gestures.
Visually striking, the trailer contrasts a minimalist mansion with dramatic close-ups of the members, crafting an atmosphere that teases an ambitious and deeply conceptual project. ‘DO IT’ is not just music: it is manifesto, aesthetics, and mysticism in motion.
Since 2022, Stray Kids have scored seven consecutive No.1 albums on Billboard, including ‘ODDINARY’, ‘MAXIDENT’, ‘5-STAR’, ‘樂-STAR’, ‘ATE’, ‘合 (HOP)’ and ‘KARMA’. The latter, released in August 2025, sold over three million copies in its first week and surpassed 400,000 physical sales in the U.S., becoming the year’s best-selling album there.
The title track ‘CEREMONY’ debuted at No.52 on the Billboard Hot 100 and stayed six days on Spotify’s Global Chart — the biggest achievement for a male K-Pop group this year. Their accolades continue to grow: winners of the iHeartRadio Music Award for “K-Pop Album of the Year,” Kids’ Choice Award for “Favourite Group,” and multiple honours at the American Music Awards and Japan Gold Disc Awards.
With over 20 million YouTube subscribers and 30 million TikTok followers, their videos for ‘MEGAVERSE’ and ‘CHEESE’ have both surpassed 100 million views, marking 17 music videos that have reached this milestone. No other fourth-generation K-Pop boy group has achieved such impact.
‘SKZ IT TAPE: DO IT’ arrives as both a reaffirmation of their legacy and a bold artistic statement. And on 21 November, the world will listen — and watch — as Stray Kids once again turn the impossible into the new standard.
