Stüssy reopens its flagship store in New York this week

The return of its iconic flagship store in New York has been eagerly anticipated by all the brand’s followers.

Last October, Stüssy revealed plans to open a new flagship store at 50 Prince Street in Manhattan. After several months of anticipation, it has now been confirmed that the grand opening of the new location will take place on February 14 at 11 a.m.

Originally from the surf scene in Southern California, Stüssy made a lasting impact on New York’s streetwear culture when it opened its first store in the 1990s. Over time, its stores in the city became essential landmarks for urban fashion enthusiasts, combining its signature designs with exclusive collaborations. At the end of 2023, the brand closed its flagship store at 176 Spring Street in SoHo, marking the end of an era for its physical presence in the Big Apple.