Tiffany & Co. launches ‘Love for Our Oceans’ initiative, supporting marine conservation through the sale of recycled bracelets.
Tiffany & Co. has taken a significant step in ocean conservation by launching its ‘Love for Our Oceans’ initiative. This campaign seeks to support the conservation efforts of The Nature Conservancy through the sale of T by Tiffany Smile lanyard bracelets made from recycled materials. The company has committed to raise more than $1 million through this program, aimed at improving the health and protecting marine ecosystems.
Since 2007, Tiffany & Co. has partnered with The Nature Conservancy, donating more than $2 million and mobilizing another $6.5 million to preserve critical habitats. The T Smile by Tiffany collection includes 10 styles in 18-karat gold, with or without diamonds. For each bracelet sold through October 14, 2026, between $100 and $200 will be donated, depending on the piece.
Anthony Ledru, CEO of Tiffany & Co. underscored the brand’s commitment to protecting the planet, emphasizing that this initiative represents a new chapter in its conservation mission. With more than $38 million in donations to organizations around the world, Tiffany & Co. continues to lead efforts to protect the oceans and promote sustainability.
