Travis Barker joins forces with Hurley to create an exclusive capsule collection blending music, art, and surf culture, set to launch in Spring 2025.
The renowned drummer and producer Travis Barker has teamed up with surf brand Hurley to release a unique capsule collection that merges music, art, and surf culture. Known for his work with the band ‘Blink-182’ in the 90s, Barker has long been a fan of Hurley. Now, in collaboration with the brand, they’ll create an exclusive line that reflects his rebellious style and influence on youth culture.
The Hurley x Travis Barker collection, launching in Spring 2025, will feature apparel and accessories with custom graphics and archival artwork that capture Barker’s essence. This collaboration aims to resonate with today’s subcultures, uniquely blending surf, music, and art.
Joey Gabbay, CEO of Bluestar Alliance, Hurley’s parent company, emphasized that partnering with an icon like Barker, who has made a lasting impact on music and culture, is a great honor for the brand. Founded in 1999 in Huntington Beach, California, Hurley is known for collaborations with musicians, surfers, and skaters, solidifying its status as a beach culture icon.