Versace launches its Biggie Eyewear campaign with Sabrina Carpenter and Alexandre Sarr, celebrating the bold style of hip-hop and luxury.
Versace unveils its new advertising campaign for the iconic Biggie glasses, featuring Grammy-nominated singer Sabrina Carpenter and NBA player Alexandre Sarr as ambassadors. The collection, inspired by the style of the legendary rapper Notorious B.I.G., celebrates the fusion of hip-hop, urban fashion, and Italian luxury.
“Sabrina and Alexandre embody the rebellious and visionary spirit of the Biggie community,” said Donatella Versace, the brand’s creative director. “This campaign honours the legacy of Notorious B.I.G. while highlighting the extraordinary talent of today.”
The Biggie glasses, known for their design featuring the gold Medusa medallion, became popular in the 90s thanks to the rapper and have remained a symbol of bold, sophisticated style. Carpenter, who recently shone at the Time 100 Next Gala, said, “I love being part of this community; the Biggies are much more than just an accessory.”
Meanwhile, Sarr, the rising NBA star and Versace ambassador, remarked, “The Biggie glasses are for those who want to live intensely and in style.” Photographed by Rosie Marks, the campaign reaffirms Versace’s cultural impact on contemporary fashion.
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