Victoria Beckham names Sybille Darricarrère Lunel as new CEO

Victoria Beckham Ltd. has appointed Sybille Darricarrère Lunel as its new CEO, betting on her expertise to drive global growth.

Victoria Beckham Ltd. has announced the appointment of Sybille Darricarrère Lunel as its new Chief Executive Officer, effective from July 1. The executive, with an impressive track record at Dior and Galeries Lafayette, will take over the leadership of the company from its headquarters in London.

Darricarrère Lunel brings extensive experience in the fashion and luxury sector. Most recently, she led the global leather goods division at Christian Dior Couture, overseeing product development and market strategies. Previously, she played a key role at Galeries Lafayette, managing multiple fashion categories.

Victoria Beckham, founder and creative director of the brand, expressed her excitement about the new CEO’s arrival: “Sybille is a strong, creative, and intelligent woman with an entrepreneurial vision. Her experience and respect for the product will help us take the brand to the next level.”

For her part, Darricarrère Lunel stated: “I have always admired the elegance and modernity of Victoria Beckham. It is an honour to join this team and work to drive its growth.”

With this appointment, the brand aims to strengthen its global presence and reinforce its expansion strategy in the competitive world of luxury fashion.