Victoria Song: nueva embajadora global de Jimmy Choo y rostro de la línea de fragancias ‘I Want Choo’

The Chinese actress and singer Victoria Song is the new global ambassador for Jimmy Choo and the face of their I Want Choo fragrance.

The Chinese actress and singer Victoria Song has been named the global ambassador for the British luxury brand Jimmy Choo. Song, known for her talent and style, has been a familiar face of the brand since 2018, when she was appointed ambassador for the Asia-Pacific region. A year later, she collaborated with Jimmy Choo’s creative director on a series of limited-edition handbags.

“I am excited and honored to return to the Jimmy Choo family, starting a new chapter as the global ambassador,” commented Song, who has over 49 million followers on Weibo and more than 910 million impressions on Xiaohongshu. In her new role, she will be the face of the I Want Choo fragrance line, which debuted in January 2021. This floral fragrance features citrus notes of mandarin and velvety peach, with middle notes of red spider lily and jasmine sambac, finishing with base notes of vanilla and benzoin.

“Victoria has been a friend of the brand for many years. We have always admired her talent, energy, and style, and we are delighted to welcome her as our global ambassador and the face of our I Want Choo fragrance portfolio,” stated Choi, CEO of Jimmy Choo.

Jimmy Choo’s fragrance arm has been operating under a licensing agreement with Interparfums since 2009. Philippe Benacin, President and CEO of Interparfums, highlighted that the I Want Choo range has performed exceptionally well in the market. In addition to her success in music and acting, Song is also an ambassador for Louis Vuitton in China and has collaborated with brands such as Moncler, Cartier, and Evisu, solidifying her status as a style and fashion icon.