Victoria’s Secret is back on the runway after six years, with an inclusive focus and a women-led show.
Victoria’s Secret has returned to the runway after a six-year hiatus, but this time with a renewed approach. The famous lingerie brand presented its iconic show at the Brooklyn Navy Yard, in an atmosphere charged with diversity and female empowerment. The angel wings, a signature symbol of the brand, were present, but with a new meaning. This time, the show was produced by an all-female team, marking a turning point in the event’s history.
The runway featured iconic models like Adriana Lima and Tyra Banks, alongside new industry faces such as Gigi Hadid. The show included everything from pink princess outfits to female superhero looks, showcasing the evolution of Victoria’s Secret’s aesthetic. The musical performance was led by the legendary Cher, who brought the show to a close by performing her classic hit ‘Believe’. Additionally, one of the highlights was the inclusion of women of all sizes and shapes, reflecting the brand’s commitment to diversity. “It’s about feeling sexy, but for everyone,” said Janie Schaffer, the brand’s creative director, who emphasized the expanded sizing in their lingerie collection.
The show was also an example of technological modernization. It was live-streamed through platforms like Instagram, YouTube, TikTok, and Amazon Live, allowing viewers to purchase the pieces in real time. This marked an important strategic shift, making the show more accessible and commercially viable.
This comeback is not only about celebrating inclusive sensuality but also about repositioning Victoria’s Secret in a changing market. After several years of declining sales, the brand is betting on this event as an opportunity to reconnect with its audience and project an image of renewed confidence.
