Will Hailey Bieber sell Rhode? Here’s what we know so far

Hailey Bieber could sell Rhode, her successful beauty brand, in a multimillion-dollar deal that is already generating global anticipation.

Rhode, the beauty brand founded by model and entrepreneur Hailey Bieber, may be on the brink of a major turning point. According to sources cited by Reuters, Bieber is exploring a possible sale of the company, valued at approximately $1 billion.

Although no formal process has been initiated, rumours suggest that the founder has already begun preliminary talks with investment banks such as JPMorgan Chase and Moelis & Company. The goal would be to assess interest from potential buyers, suggesting that the brand is considering new strategic horizons for its growth.

Since its launch in 2022, Rhode has positioned itself as an influential brand in the beauty world, known for its minimalist aesthetic, affordable prices, and viral collaborations with celebrities like Tate McRae and Claudia Schiffer. Its launches sell out within hours, building a loyal community around the concept of “healthy skin.”

Neither Hailey Bieber nor her financial representatives have made official statements. However, this news aligns with a growing trend: celebrities who, after building successful brands, are considering selling them to solidify their global impact.