Zalando and Adidas Originals celebrate individuality with their new SS25 campaign

This collection stands out for paying tribute to self-expression through style and design.

Adidas Originals and Zalando have joined forces once again to bring the Spring/Summer 2025 collection to life. In this latest release, the sportswear brand has chosen to highlight its iconic low-profile silhouettes, such as the SL72 trainers and other essential pieces from its archive, further cementing its legacy in urban fashion.

Building on the success of their Autumn/Winter 2024 collaboration, which focused on movement, Adidas Originals and Zalando continue to champion authenticity and individual style. With deep roots in the sporting world, the brand has reimagined some of its most legendary models, bringing their essence from the courts and running tracks to the heart of contemporary culture.

This season’s campaign, titled “Step into the Spotlight”, draws inspiration from ‘Sukeban‘, the historic Japanese women’s wrestling league that emerged from the rebellious girl gangs roaming the streets of Tokyo in the 1970s and 1980s. With a retro aesthetic blending neon tones and vintage references, the campaign captures the spirit of camaraderie and self-expression, showcasing a group of friends proudly wearing Adidas Originals’ iconic three stripes.

More details about this collaboration will be revealed on 6th March. In the meantime, visit Zalando’s website now to shop the latest SS25 womenswear collections, as well as more exclusive Adidas Originals pieces.