Zendaya and Amanda Seyfried Join Louvre and Lancôme in a Revolutionary Collaboration that Redefines Beauty

Zendaya and Amanda Seyfried are teaming up with the Louvre Museum and Lancôme in a groundbreaking collaboration that redefines beauty standards, celebrating diversity in all its forms through a campaign inspired by art.

In a unique partnership that combines the realms of art, beauty, and history, renowned actresses Zendaya and Amanda Seyfried have joined forces with the prestigious Louvre Museum and the renowned cosmetics brand Lancôme for a campaign that reshapes beauty standards and celebrates diversity in every aspect.

Under the title “Beauty is a Living Art,” this innovative collaboration aims to showcase how art and beauty can merge to inspire new perspectives and empower women worldwide. With her magnetic presence and commitment to authenticity, Zendaya is the perfect choice to lead this revolutionary initiative.

The campaign features Zendaya alongside two iconic ancient Greek sculptures from the Louvre’s collection: the majestic Winged Victory of Samothrace, symbolizing victory, and the serene Venus of Arles, representing love. These iconic sculptures come to life in the campaign, engaging in a striking dialogue with the actress and enhancing the message that true beauty transcends time and culture.

For Zendaya, the connection with the Winged Victory of Samothrace holds special significance. In an emotional statement, the actress shared how the triumphant posture of the sculpture embodies the confidence and empowerment of contemporary women. Just like the victory symbolized by the sculpture, Zendaya stands as an example of achievement and determination, inspiring women to embrace their own narratives and forge their paths to success.

The collaboration goes beyond the visual campaign. Lancôme, in partnership with the Louvre, has launched a makeup and skincare product collection named “Beauty is a Living Art.” The products draw inspiration from the museum’s muses and offer a diverse range of colors and textures, allowing individuals to express their authenticity and creativity.

Françoise Lehmann, Global President of Lancôme, emphasizes that this collaboration transcends aesthetics, aiming to initiate a dialogue about history, culture, and the evolution of beauty over time. Laurence des Cars, President and Director of the Louvre, highlights how this partnership celebrates the richness of cultural diversity found in the museum’s collections and how art can serve as a bridge between different eras and civilizations.

The Lancôme x Louvre collection “Beauty is a Living Art” is available for a limited time, allowing people to immerse themselves in the fusion of beauty and art promoted by this collaboration. The prices, ranging from $35 to $89 US dollars, make this unique experience accessible to all who wish to be part of this redefinition of beauty.

In a world seeking authenticity and inclusion, the collaboration among Zendaya, the Louvre, and Lancôme stands as a beacon of inspiration, reminding us that true beauty emanates from diversity and self-confidence.