Gucci faces a crucial moment following the departure of Sabato De Sarno, with mounting pressure to appoint an influential new creative director.
The luxury brand is at a decisive crossroads after the unexpected exit of Sabato De Sarno, who stepped down after less than two years in the role. With a 24% drop in organic revenues in the last quarter of 2024, Gucci’s future largely hinges on the selection of its next creative leader.
Analysts believe Gucci needs a renowned figure capable of restoring its brilliance and impact in the fashion industry. Among the strongest contenders are Hedi Slimane, John Galliano, Maria Grazia Chiuri, and Kim Jones. According to Luca Solca of Bernstein, the brand must reignite excitement: “A bold shift is needed—one that maintains elegance but introduces a more vibrant and distinctive vision.”
Time is running out, and the pressure is mounting. Gucci is expected to announce its new creative director before its Autumn 2025 show in Milan on 25 February. Meanwhile, investors and brand followers are watching closely, hoping for signs of a revival that will reinvigorate the Italian house and restore its place at the heart of the luxury conversation.
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