Bella Hadid stars in the new Miss Sixty collection, a tribute to Y2K aesthetics with vintage pieces, slim-fit denim, and retro-inspired accessories.
The iconic women’s denim brand, Miss Sixty, has launched one of the most standout campaigns of 2025. With Bella Hadid as the face of the brand, the Italian label revives the Y2K aesthetic in a playful photoshoot that blends retro charm with laid-back Italian elegance.
In the SS25 collection, Hadid showcases key pieces such as the Lip Print T-shirt, crystal-embellished flared jeans, and a studded leather belt. One of the most eye-catching elements is the Motorcycle Bag, a vintage-inspired bag made from cattle leather with a multi-pocket design, combining functionality and style.
True to its vintage heritage since its founding in 1991, the collection features fitted silhouettes, flared jeans, buckle belts, and denim heels, all with a Western-inspired touch that perfectly complements Hadid’s bold style.
The campaign not only celebrates Miss Sixty’s history but also reinterprets the classics with a modern freshness, solidifying the brand as a reference for nostalgic denim with a cutting-edge attitude.
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