Marc Jacobs celebrates real motherhood with Nara Smith

Marc Jacobs marks Mother’s Day with an intimate campaign that honours everyday tenderness and authentic beauty.

For Mother’s Day 2025, Marc Jacobs chooses authenticity over artifice, presenting an emotional and intimate campaign starring model and mother Nara Smith. Captured through the sensitive lens of Nadine Ijewere, the images portray the beauty of everyday moments: messy breakfasts, sunlit strolls, playful times at home. Rather than traditional glamour, the campaign focuses on the quiet tenderness that defines many forms of motherhood.

Smith, known for her laid-back style and genuine presence on social media, embodies a kind of elegance that feels effortless – present in the small details, in the way she wears a soft knit cardigan or pairs satin flats with a distracted smile. Quilted bags and pastel tones do more than adorn; they accompany. These are pieces made to be lived in, not just posed with.

Beyond its carefully crafted aesthetic, the campaign conveys a clear message: style and real life are not mutually exclusive. In a time when authenticity is prized, Marc Jacobs embraces an unfiltered vision of motherhood, where love is revealed in the everyday. And it is precisely there that its strength lies.