S.COUPS, leader of SEVENTEEN, has been named a global ambassador for BOSS, merging fashion, elegance, and international presence.
BOSS has officially announced S.COUPS, the leader of the successful K-pop group SEVENTEEN, as its new global ambassador. This collaboration brings together an influential entertainment figure with one of the most iconic brands in international fashion. Known for his calm elegance and strong leadership, S.COUPS embodies the core values of BOSS: style, determination, and authenticity.
The artist will wear BOSS pieces at key events and front global campaigns, showcasing his refined aesthetic and magnetic presence. His role as ambassador comes at a pivotal moment—just ahead of SEVENTEEN’s highly anticipated comeback in May, which also marks the group’s tenth anniversary.
“Joining BOSS is an honour,” said S.COUPS. “I deeply admire their vision of purposeful style—something I also apply to my musical career.”
Since debuting in 2015, S.COUPS has been the cornerstone of SEVENTEEN, steering their artistic growth and connecting with millions of fans. His influence extends beyond music, having carved out a distinct identity in fashion as well.
Through this partnership, BOSS strengthens its connection with a new global generation, while S.COUPS continues to expand his impact beyond the stage.
-380x380.webp)
