Charli XCX and Converse unveil a one-of-a-kind custom trainer experience inspired by her Brat era, available for a limited time only.
Charli XCX joins forces with Converse to introduce “Converse x Charli XCX By You”, a unique customisation experience that allows fans to design their own Chuck Taylor All Stars with themed details from her Brat era. The platform will be available exclusively on the Converse website from 5 August at 4:00 PM (Spanish time) and for just three days, until 8 August.
This initiative puts the spotlight on individual design. Users can choose from five base colours — black, white, brown rice, winter sky, and bridal rose — and add finishes such as distressed fabrics, printed rips, and trompe l’oeil effects that reflect a chaotic, rebellious, and unfiltered style true to Charli’s aesthetic.
References to her artistic universe include: number plate-style tags with phrases like XCX, 365, or Party Girl; outsoles with hidden graphics; removable patches with her lyrics; and padlock and key charms engraved with “Brat” — a nod to her track Unlock It. A final detail in her iconic lime green features on the insole.
Shot by Petra Collins, the campaign avoids artificiality and focuses on Charli’s authenticity and connection to design. This limited edition will not be restocked, so fans will need to act fast to be part of this one-off collaboration.
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