Selena Gomez unveils ‘Rare Eau de Parfum’, her first fragrance, capturing her personal essence and the evolution of Rare Beauty.
Selena Gomez, acclaimed singer, actress, and entrepreneur, takes a significant step in her career with the launch of the first fragrance from her brand, Rare Beauty. This new chapter comes after years of growth and success for the brand, and represents a deeply personal project for Gomez, aiming to connect with her community and reflect the phase of life she is currently experiencing.
The fragrance, named ‘Rare Eau de Parfum’, officially launches on 7 August and will be available at Sephora, Sephora at Kohl’s, and the official Rare Beauty website. Priced at $75 for a 50 ml bottle, this creation was developed in France using globally sourced ingredients. It boasts a vegan, cruelty-free formula that contains no parabens and is suitable for sensitive skin. Gomez began developing the fragrance two years ago, during a period marked by both personal and professional milestones—including her relationship with producer Benny Blanco and her Emmy nomination for her role in the series ‘Only Murders in the Building‘. For her, ‘Rare Eau de Parfum‘ is more than just a scent; it’s an extension of her identity and a way of sharing part of her life with her fans.
The fragrance was crafted by perfumer Jérôme Epinette, who created a warm blend with spicy undertones. Key notes include caramel, pistachio, pink pepper, vanilla, ginger, and cocoa, with a base of sandalwood, tonka bean, and skin musks—an ingredient that lends longevity and softness to the scent. Selena herself has stated that the fragrance reflects her essence and that, when layered with the collection’s balms, it allows individuals to personalise their scent.
In addition to ‘Rare Eau de Parfum‘, Rare Beauty is expanding its fragrance line with four layering balms: Floral Peony Blossom, Amber Vanilla, Fresh Bergamot, and Woody Oak. These products are designed to encourage experimentation and customisation, showcasing the innovation and personal touch that defines the brand.
Selena Gomez’s commitment to Rare Beauty goes beyond product development. A percentage of sales supports the Rare Impact Fund, an initiative that finances mental health programmes in underserved communities around the world. The genuine connection Selena maintains with her audience is evident in every launch and in the brand’s inclusive ethos, which includes designing packaging that accommodates people with limited mobility.
Rare Beauty has established itself as a leader in the beauty industry, with annual sales exceeding $400 million and continued growth. Its entry into the fragrance market strengthens its position and broadens its reach in a competitive sector. However, Selena and her team remain focused on creating meaningful products that help people feel good about themselves.
The launch of ‘Rare Eau de Parfum‘ marks a dream come true for Selena Gomez and a natural progression in the evolution of Rare Beauty. With a carefully developed formula, inclusive design, and a powerful message of self-acceptance and wellbeing, this fragrance is poised to become a hit with both loyal fans and new audiences.
Rare Beauty invites everyone to discover its first fragrance and immerse themselves in a sensory experience that celebrates authenticity and the unique beauty of every individual. 7 August will be the day to experience this new creation, ushering in an exciting new chapter for Selena Gomez and her brand.
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