Zendaya and Law Roach reinvent sportswear with On in an unforgettable campaign

Zendaya and Law Roach shake up performance fashion in a striking new campaign for On, exploring identity, movement and personal style.

Zendaya once again sets the tone for contemporary fashion alongside her long-time stylist Law Roach, this time as the faces of Swiss brand On‘s latest campaign. With a visually arresting concept and a narrative that blends identity, movement and self-expression, the Be Every You campaign officially launches the brand’s Autumn/Winter 2025 collection, emerging as one of the season’s standout releases.

Known for transforming every public appearance into a cultural moment, the actress explores her many dimensions here: from romantic to rebellious, from serene to chaotic. Under the direction of filmmaker Bardia Zeinali, the campaign unfolds through surreal, moonlit scenes and a voiceover narration by Zendaya that reinforces its core message of authenticity.

The garments shine through their technical yet elegant design, including a studio bodysuit, a structured bomber and a minimalist track jacket paired with matching shorts. The highlight, however, is the launch of Zendaya and Roach’s first co-created footwear: the Cloudzone Moon, a futuristic silhouette featuring breathable mesh, plush cushioning and On’s signature CloudTec® sole. A second design, the Cloudtilt Moon, will follow on 2 October with a softer, sculptural feel.

With this collaboration, On strengthens its global presence by merging sports innovation with aesthetic sensibility, while Zendaya and Law Roach reaffirm their place as one of fashion’s most influential creative duos.