Jil Sander revives its historic collaboration with Puma through the return of the iconic ‘King Avanti’ sneaker, a limited navy leather edition priced at €480.
Jil Sander reconnects the worlds of luxury and sport by reviving its iconic partnership with Puma, a collaboration that first made waves in 1998. Nearly three decades later, creative director Simone Bellotti brings back this pioneering project that helped define minimalist sportswear, reaffirming the spirit of both brands.
The relaunch centres on the return of the ‘King Avanti’, a classic football-inspired silhouette known for its fold-over tongue and clean, architectural lines. For Bellotti, repetition is not stagnation but evolution — each reinterpretation adds new depth and refinement to the design.
The new leather sneaker features elevated details, including a gold foil Jil Sander logo and the Puma emblem on the outer side of the fold-over tongue, with the Jil Sander mark discreetly embossed inside.
This unisex limited-edition model comes in navy blue and is now available at selected Jil Sander boutiques and through the brand’s global online store, priced at €480.
Bellotti has confirmed that this drop marks the beginning of a continued collaboration, with a second edition already scheduled for March 2026, strengthening the bond between contemporary design and athletic heritage.
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