Alana Hadid merges her creative vision with Finnish brand Onar Studios in a sustainable capsule that reimagines strength, style and female identity.
The fashion industry is once again turning its gaze towards Northern Europe thanks to the new collaboration between Alana Hadid and Finnish label Onar Studios — a partnership drawing significant attention for its artisanal character, sustainable focus and the aesthetic force shared by both creators. The creative director presents an eight-piece capsule that reinterprets her personal style through Onar’s experimental lens, a brand renowned for its work with responsibly sourced leather and ethically produced materials.
The collection stems from the creative dialogue between Hadid and the brand’s founder, Irene Kostas, who have conceived pieces designed for confident, independent women who remain aware of the impact of their choices. Hadid describes the project as a direct extension of her way of understanding fashion, blending functionality, sustainability and a bold aesthetic that celebrates individuality. Kostas, meanwhile, considers Hadid the perfect embodiment of the Onar woman — someone who moves with clarity, determination and creative freedom.
Shot in Los Angeles, the campaign features Hadid wearing standout pieces in red leather, soft-finish jackets and cropped silhouettes that balance strength with sophistication. The result is a collection positioned as one of the most compelling proposals of the season’s end, especially for those seeking design with narrative and environmental intent.
The capsule is now available on the official website and is set to become one of the most talked-about collaborations of the winter, thanks to its honest approach, experimental design and the union of two creative voices who share a common vision of female empowerment and conscious fashion.
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