Intimate celebration, a refined aesthetic and the elegance of Lily McMenamy define AMI Paris’ holiday proposal, where love becomes the true protagonist.
AMI Paris reimagines the festive season through an intimate, emotional lens in its new campaign starring Lily McMenamy, where love and connection emerge as the essence of contemporary luxury. Under the concept ‘The Intimate Celebration’, the French maison proposes a celebration far from noise, centred on the complicity of two people who find calm as their favourite place.
The collection, designed by Alexandre Mattiussi, introduces the new evening essentials shaping the maison’s aesthetic pulse: sleek black pieces, retro denim, sharp-collar shirts, buckle skirts and bodysuits crafted to elevate any special night. Accessories take on a defining role, with the iconic Carrousel Bag and gold jewellery adding a subtle, sophisticated glow.
In the visuals, Lily McMenamy embodies the free-spirited elegance that defines AMI Paris, illustrating how fashion becomes an intimate language when lived with authenticity. The campaign encourages reclaiming private moments as the perfect setting to rediscover love and the beauty of the everyday.
The new collection is now available on the official AMI Paris website — an ideal proposal for those seeking style, intention and a refined aesthetic to close the year.
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