The model fronts the campaign for Tory Burch’s latest scent, a brighter, more everyday interpretation of Sublime, conceived for a confident, sensual and contemporary femininity.
Kendall Jenner stars in Tory Burch’s new fragrance campaign, unveiling Sublime Eau de Toilette, a fresh and luminous reimagining of the iconic Sublime Eau de Parfum. Jenner’s casting reinforces the launch’s core message: confident, sensual and strong beauty, aligned with a timeless feminine aesthetic that speaks directly to the brand’s identity.
Described by the house as “a luminous twist” on the original scent, Sublime Eau de Toilette is designed as an everyday fragrance—closer to the skin and less nocturnal than its predecessor. Clementine leads the composition, delivering a sweet, vibrant opening that complements daily wear without sacrificing sophistication. The fragrance retains the magnetism of the original, translated into a lighter, more wearable language.
Created in collaboration with master perfumer Rodrigo Flores-Roux and perfumer Christine Hassan, the composition unfolds with a floral-fruity profile grounded by a musky, earthy base. After the citrus opening, notes of vetiver, osmanthus and rose emerge, adding depth and elegance. In the dry-down, iris, jasmine and amber woods linger on the skin, enhancing an effortless, natural sensuality.
Fronted by Kendall Jenner, the campaign highlights this balance between strength and delicacy, positioning the fragrance as an extension of personality—confident, modern and self-assured. Sublime Eau de Toilette is priced at $138 and is now available via the brand’s official website, marking one of the season’s standout fragrance launches.
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