The British actress fronts a new Bulgari campaign wearing some of the most iconic pieces from the Serpenti and Tubogas collections.
Florence Pugh continues to establish herself as one of the most influential figures in both Hollywood and international fashion. The British actress has officially been named global ambassador for Bulgari, further reinforcing the connection between the Italian maison and a new generation of stars who combine sophistication, personality and cinematic presence.
The house announced the collaboration through a new series of portraits featuring Florence Pugh wearing some of Bulgari’s most emblematic jewellery creations, particularly pieces from the Serpenti and Tubogas collections.
Among the standout designs are an 18-karat yellow gold Tubogas bracelet set with pavé diamonds, a coordinating ring from the same line and a special edition Serpenti Tubogas watch, one of the most recognisable creations within the Italian house’s high jewellery universe.



The actress described this new chapter as something far deeper than a simple fashion partnership. “Becoming a Bulgari ambassador means much more than wearing extraordinary jewellery. It’s about becoming part of a legacy that celebrates fearless female creativity, where every creation tells a story. I feel honoured to collaborate with a maison that allows me to express my individuality while embodying its spirit,” explained Florence Pugh.
Over the coming months, Florence will also lead several of the entertainment industry’s most anticipated projects, including Netflix’s adaptation of ‘East of Eden’ as well as major upcoming films such as ‘Dune: Part Three’ and ‘Avengers: Doomsday’.