Blake Lively and Olivia Wilde turn New York into the centre of luxury at Fendi’s latest event

The actresses led an exclusive Fendi celebration in Manhattan dedicated to the return of the iconic Baguette bag.

Blake Lively and Olivia Wilde once again proved their influence within the fashion world during an exclusive event hosted by Fendi at its Madison Avenue flagship in New York City. The actresses drew all eyes during an evening dedicated to the relaunch of the legendary Baguette bag, now reinterpreted as part of the Italian maison’s Autumn/Winter 2026–2027 collection.

The celebration also brought together several figures from film, fashion and New York culture including Ivy Getty, Ella Hunt and Deacon Reese Phillippe, further establishing the gathering as one of Manhattan’s most talked-about luxury events of the week.

The new re-edition of the Fendi Baguette forms part of a special collection overseen by Maria Grazia Chiuri, who has revived some of the accessory’s most iconic versions nearly thirty years after its original debut. According to the house, the project aims to celebrate individuality and aesthetic freedom through designs defined by bold colours, artisanal details and a strong visual identity.

The official campaign was photographed by Jo Ann Callis, reinforcing the narrative of the bag evolving beyond a simple accessory to become a cultural symbol and form of personal expression.

Following its initial launch at the Montenapoleone flagship during Milan Design Week 2026, fourteen exclusive versions of the bag are now available both in New York and at the Shanghai IFC boutique, while six additional editions remain exclusive to Milan.

Blake Lively’s appearance also comes just days after her legal team publicly addressed her attendance at the 2026 Met Gala following the settlement reached with Justin Baldoni, director and co-star of ‘It Ends With Us’.