The two French-inspired brands unite for a colourful collaboration blending luxury fashion, fine pâtisserie and the art of summer living.
Few collaborations capture the spirit of summer quite like the new partnership between Casablanca and Ladurée. Bringing together the worlds of fashion, travel, gastronomy and visual storytelling, the project transforms two distinctly different creative universes into a shared celebration of pleasure, beauty and contemporary luxury.
At the heart of the collaboration lies a natural affinity between both houses. Founded in Paris in 1862, Ladurée has long represented the essence of French art de vivre, becoming synonymous with elegant tea rooms, iconic macarons and refined moments of indulgence. Casablanca, meanwhile, has built its identity around sun-drenched escapism, sport-inspired luxury and nostalgic visions of travel, all filtered through the creative lens of founder Charaf Tajer.
For Tajer, the collaboration is deeply personal. He has often spoken about his childhood memories of visiting Ladurée, associating the maison with family gatherings, breakfasts, celebrations and some of his earliest experiences of Parisian culture. That emotional connection now becomes the foundation of a project that feels both luxurious and unexpectedly intimate.
The collaboration revolves around an exclusive artwork created specifically for the collection. The illustration depicts a dreamlike French château surrounded by manicured gardens, tennis courts and swaying palm trees beneath a pastel sunset sky. The imagery perfectly reflects Casablanca’s signature aesthetic while remaining rooted in Ladurée’s heritage of elegance and fantasy.
This artwork appears across an extensive range of products, from ready-to-wear fashion and accessories to collectible pastry packaging. Silk shirts, embroidered garments, crochet bags and gift boxes all feature the idyllic landscape, creating a visual thread that connects every element of the collaboration.
The partnership also introduces an entirely new flavour experience. Inspired by a trip to Japan shared by Tajer, Ladurée Executive Pastry Chef Julien Alvarez developed an exclusive combination of pomelo and mint, balancing freshness, subtle bitterness and sweetness. The flavour appears across several creations, including macarons, Eugénies, pastries and sorbets, offering a distinctly summery interpretation of the Ladurée universe.
To accompany the launch, the brands have also produced a playful campaign blending culinary creativity and fashion storytelling. Set against the atmosphere of a lively afternoon tea gathering, the imagery brings together Parisian sophistication and Casablanca’s vibrant colour palette. The campaign features fashion icon Farida Khelfa alongside models Asako Sato and Noah Hanes, reinforcing the project’s blend of heritage and modernity.
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