The model and entrepreneur deepens her collaboration with the Brazilian luxury label through a collection inspired by natural elegance, mindful living and effortless sophistication.
Rosie Huntington-Whiteley continues to strengthen her influence in the fashion industry with the launch of her second collection for ViX Paula Hermanny. Returning as both designer and global ambassador for the Brazilian luxury swimwear label, the model introduces a new capsule that celebrates understated glamour, contemporary femininity and the growing desire for wardrobes that transition seamlessly between travel, leisure and everyday life.
The latest collaboration builds upon the success of their first partnership while refining the aesthetic that has become synonymous with Huntington-Whiteley’s personal style. Clean silhouettes, premium fabrics and timeless proportions define a collection designed to outlast seasonal trends in favour of lasting elegance.
Inspired by wellness, movement and the restorative power of nature, the collection embraces a slower, more intentional approach to dressing. Rather than focusing solely on swimwear, the designs create a complete resort wardrobe where each piece complements the next, allowing women to move effortlessly from the beach to city streets, coastal lunches or sunset dinners.
The colour palette reflects the warmth and tranquillity of summer, with sunlit tones, rich neutrals and refined textures that reinforce the collection’s relaxed sophistication. Flowing silhouettes sit alongside structured swimwear, creating a balance between sensuality and practicality that has become central to modern luxury dressing.
Huntington-Whiteley worked closely with Paula Hermanny, founder and creative director of the brand, throughout the design process. Together, they sought to create garments that combine refined craftsmanship with genuine versatility, responding to the way contemporary women travel and dress today.
Speaking about the collaboration, Rosie explained how naturally the project evolved.
“This collaboration feels incredibly personal as I’ve worn ViX for years. Paula and I share a love for beautiful fabrics, clean lines and pieces that feel effortless yet considered. I wanted to design a collection to reflect how women really live and travel.”
That philosophy is evident throughout the collection. Rather than relying on statement pieces designed for a single occasion, the capsule focuses on elevated essentials that can be styled in multiple ways, encouraging a more thoughtful and enduring relationship with fashion.
The launch also marks the second chapter of a broader creative partnership between Huntington-Whiteley and ViX Paula Hermanny, which will ultimately include three co-designed collections spanning both swimwear and ready-to-wear. Together, they continue to shape a contemporary vision of resort fashion built around confidence, comfort and timeless elegance.
-380x380.webp)
