Karol G reunites with Reebok to front Born Classic. Worn Together., a campaign that transforms the brand’s iconic trainers into a symbol of identity, connection and shared style.
Karol G continues to strengthen her long-standing partnership with Reebok through the launch of Born Classic. Worn Together., the sportswear brand’s latest global campaign, which shines a spotlight on diversity, authenticity and the power of fashion to bring people from different generations and cultures together. The Colombian superstar once again takes centre stage, reinforcing her position as one of the brand’s most influential ambassadors.
The campaign forms part of Born Classic. Worn for Life., Reebok’s ongoing platform celebrating the timeless appeal of its most iconic footwear while highlighting how classic trainers remain an essential part of everyday life for millions of people around the world. This latest chapter focuses on shared experiences and demonstrates how fashion can create meaningful connections that extend far beyond passing trends.
For Karol G, the collaboration represents an opportunity to express the values that have shaped her career from the very beginning. The singer explains that the campaign brought together people of different ages, backgrounds and perspectives, proving that individuality and authenticity are the very qualities that help build a genuine sense of community.
The artist believes that every person brings a unique interpretation of style, and that diversity is what makes the campaign such an authentic reflection of modern life. Through music, fashion and shared experiences, the project celebrates the importance of embracing personal identity while still feeling part of something bigger.
The campaign film was directed by Alfred Marroquín and shot in Mexico City, a location chosen for its vibrant culture, urban energy and ability to capture the inclusive spirit at the heart of the project.
The visuals showcase a variety of scenes in which fashion, dance and music become a meeting point for people from very different walks of life. The narrative revolves around everyday moments where Reebok Classics accompany friendships, celebrations and shared memories, reinforcing the idea that an iconic pair of trainers can become part of life’s most meaningful experiences.
One of the campaign’s most striking features is its visual identity. The creative direction embraces a palette of vibrant orange tones inspired by Karol G’s Tropicoqueta era, creating a direct connection between the singer’s distinctive aesthetic and Reebok’s creative universe.
This bold colour palette gives the campaign a sense of energy, optimism and warmth that perfectly complements its message of unity. The result is a fresh, dynamic production full of personality that reflects the continued evolution of the partnership between the Colombian artist and the sportswear brand.
Alongside its new visual story, the campaign also places the spotlight on some of Reebok Classics’ most iconic silhouettes. The collection brings together timeless designs that have transcended generations and continue to define contemporary street style thanks to their versatility and enduring appeal.
Among the standout models are the Club C 85 Vintage, the Freestyle Hi and the Workout Plus, now available in a variety of new colourways and premium Garment Leather editions. These elevated finishes add a more sophisticated touch while preserving the unmistakable sporting heritage that has defined Reebok for decades.
