JENNIE and adidas Originals announce an eagerly awaited collection blending sportswear, vintage references and the ballerina trend with the artist’s signature style.
JENNIE is once again demonstrating why she has become one of the most influential figures in international fashion. The singer and global star is preparing a new chapter in her relationship with adidas through a collaboration that promises to bring her instantly recognisable personal aesthetic directly into the world of sportswear. Although plenty of details are still to be revealed, a first teaser already offers some clues about what to expect from JENNIE x adidas Originals.
The collection is scheduled for a global launch on 1 September and follows years of close ties between adidas and the BLACKPINK member. This time, however, the partnership is moving into particularly exciting territory with a collaborative offering directly connected to JENNIE’s distinctive aesthetic identity.
The first teaser is designed to build anticipation without revealing too much. In the short video, JENNIE is seen dancing in an outfit featuring stirrup socks, micro shorts and one of adidas’ iconic track jackets. The combination provides an early indication of the collection’s possible concept: bringing traditionally athletic garments together with codes borrowed from ballet and dance.
The ballerina off-duty aesthetic has become an increasingly prominent reference in contemporary fashion. Ballet flats, leg warmers, fitted garments, comfortable fabrics and pieces inspired by dance rehearsals have moved beyond the studio and firmly into street style. The collaboration appears ready to embrace this phenomenon from a sportier, more urban perspective.
The direction feels particularly consistent with JENNIE’s personal style, which is defined by her ability to combine feminine pieces with casual basics, oversized silhouettes and athletic elements. The artist has made this mix an essential part of her image, frequently turning the clothes and accessories she wears into instant talking points across social media.
Although adidas has yet to officially unveil the complete collection, the teaser suggests a line built around reinvented classics. Track jackets could take centre stage alongside wide-leg trousers, coordinated sets and fitted pieces that experiment with proportion.
The potential colour palette also appears to move away from overly bright shades. Early imagery points towards muted tones, vintage-inspired neutrals and contrasting dark accents, a combination that could bring a more sophisticated character to garments traditionally associated with sport.
This balance between functionality and fashion could become one of the defining strengths of JENNIE x adidas. Rather than simply creating clothing designed for training, the collection appears focused on sportswear that can be easily incorporated into everyday outfits.
For adidas, the collaboration also offers another opportunity to explore the increasingly powerful connection between music, pop culture and sportswear. Trainers and clothing drawn from the archives of major sports brands have occupied a privileged position within fashion trends for several seasons, particularly as interest in retro silhouettes continues to grow.
JENNIE enters the project from a particularly influential position. Her impact extends far beyond music, with her public appearances becoming a constant source of inspiration for fans, designers and fashion enthusiasts around the world.
The launch could also strengthen the return of a more refined interpretation of athleisure, where comfort does not necessarily mean sacrificing thoughtful construction or a sophisticated image.
