Bulgari welcomes Hudson Williams as its new ambassador following a year marked by his international rise and standout appearances wearing the house’s jewellery.
Bulgari has added a new name to its international family. The historic Roman house has announced Hudson Williams as its new ambassador, making official a relationship that had already begun to take shape over recent months on some of the most important red carpets of 2026. The Heated Rivalry star is now embarking on a new chapter with a house that shares his commitment to individuality, creativity and an increasingly unconventional approach to men’s jewellery.
The actor celebrated the announcement by explaining what particularly draws him to the world of Bulgari. “I’ve always been drawn to people and ideas that feel bold, original and unafraid to be themselves,” Williams said. “That’s what I love about Bulgari, there’s such a strong sense of individuality and creativity in everything. I’m excited to join the Bulgari family and see what we can create together.”
The appointment is no coincidence. Before officially becoming a Bulgari ambassador, Williams had already incorporated some of the Italian maison’s most recognisable pieces into his public appearances, gradually building an aesthetic relationship with the house.
One of the first major examples came at the 2026 Golden Globe Awards. For the ceremony in January, the actor wore a white Giorgio Armani dinner jacket paired with a white silk evening shirt, black trousers and a white cummerbund. It was the jewellery, however, that introduced an unexpected point of contrast: a gold Bulgari Serpenti necklace, transforming the classically inspired look with one of the Roman house’s most iconic symbols.
Several months later, Williams once again turned to Bulgari for an even more significant occasion on the fashion calendar: his debut at the 2026 Met Gala. For the event, he wore a custom Balenciaga look by Pierpaolo Piccioli, inspired by a bolero jacket created by Cristóbal Balenciaga in 1947.
The powder-blue design was embellished with black crystal embroidery, tassels and a dramatic long train. Williams completed the look with Bulgari earrings and a necklace, reinforcing his interest in making high jewellery a central element of menswear rather than simply a secondary accessory.
His appointment also comes at a time of growing international recognition. The actor plays Shane Hollander in Heated Rivalry, a role that has significantly raised his profile and brought him, alongside co-star Connor Storrie, to numerous major entertainment and fashion events.
It is precisely this combination of acting and an increasingly defined personal style that opens up new possibilities for his collaboration with Bulgari. In his recent appearances, Williams has shown a willingness to experiment with necklaces, earrings and high-jewellery pieces, while also exploring different approaches to tailoring and the traditional codes of red-carpet dressing.
