Claudia Schiffer Stars in Chloé’s Christmas 2026 Campaign, Bringing Luxury, Mystery and Sensuality to the Festive Season

Claudia Schiffer takes centre stage in Chloé’s Christmas 2026 campaign, photographed by David Sims under the creative direction of Chemena Kamali.

Christmas 2026 at Chloé arrives wrapped in an atmosphere of mystery, elegance and sophistication. The French fashion house has chosen Claudia Schiffer to front its latest festive campaign, a project that revives the magnetic appeal of the original supermodels while exploring a more nocturnal and sensual expression of femininity. Under the creative direction of Chemena Kamali, the maison presents a cinematic vision of glamour that transforms the night into the perfect backdrop for its latest creations.

Photographed by acclaimed fashion photographer David Sims, Schiffer appears in a series of images defined by evocative lighting, sumptuous textures and an intimate aesthetic. Moving away from traditional Christmas campaigns dominated by festive decorations and brightly lit settings, Chloé embraces a more sophisticated visual narrative, placing the model’s personality at the heart of the story.

The choice of Claudia Schiffer, widely regarded as one of the most influential fashion figures of the 1990s, strengthens the house’s connection to its own heritage. Her longstanding relationship with the French label and her effortless ability to convey elegance perfectly reflect the creative sensibility Kamali has cultivated since taking the helm.

For this season, the designer reinterprets Chloé’s signature codes through sensual silhouettes, richly textured fabrics and luminous details. The pieces retain the spontaneous femininity associated with the brand while introducing a more opulent dimension, designed for festive celebrations and evenings out.

The collection moves away from overly structured elegance, instead embracing a sensuality that emerges through movement, proportions and the interplay of different textures.

Chemena Kamali herself has explained that her intention was to explore a different expression of the Chloé woman. “I wanted to explore a more nocturnal expression of the Chloé woman, with a cinematic aura that feels spontaneous, sensual and a little mysterious,” the creative director said.