Tommy Hilfiger brings together JISOO, Travis Kelce, Arón Piper and a host of international stars for its Winter 2026 campaign, celebrating Christmas traditions, family moments and timeless preppy style.
The festive season is officially taking over the fashion world, and Tommy Hilfiger is welcoming Christmas 2026 with a campaign that brings together some of the biggest names in music, sport and entertainment. From BLACKPINK’s JISOO to American football star Travis Kelce and Spanish actor Arón Piper, the American fashion house celebrates the holiday season through personal stories, family traditions and a contemporary interpretation of winter dressing.
For its Winter 2026 campaign, the brand has assembled an international cast featuring Florian Wirtz, Dominik Szoboszlai, Jérémy Jacquet, Josh Hart and Quen Blackwell, alongside its leading ambassadors. Rather than focusing exclusively on fashion, the campaign invites each personality to reveal what makes the festive season special to them.
Through a series of weekly videos, the stars share their favourite Christmas rituals, from family gatherings and festive meals to unexpected activities that reflect their individual personalities.
Among the most talked-about participants is Travis Kelce, who looks forward to experiencing his first Christmas as a married man. The athlete reveals that his festive celebrations officially begin when the Christmas tree goes up, a tradition that marks the arrival of his favourite time of year. His enthusiasm for familiar rituals is accompanied by the excitement of creating new memories.
Meanwhile, JISOO offers a completely different perspective. The South Korean singer and global fashion icon describes her perfect holiday as a peaceful day at home, sleeping in, ordering her favourite food and enjoying dessert without having to leave the house.
Her approach reflects a quieter side of the festive season, where relaxation and personal comfort become just as important as elaborate celebrations.
Spanish actor Arón Piper introduces an adventurous element to the campaign, travelling to northern Spain for an outdoor winter swim. Footballer Florian Wirtz, meanwhile, shares a playful family rivalry with his sister over who gets control of the music.
Other personalities bring equally distinctive traditions. Quen Blackwell takes Christmas decorations to another level with an illuminated drone display, while Jérémy Jacquet celebrates with music from Guadeloupe. Basketball player Josh Hart incorporates goat curry into his festive menu, highlighting the cultural diversity of the campaign.
Fashion remains central to the project, with the Tommy Hilfiger Winter 2026 collection embracing the brand’s signature modern preppy aesthetic. Rich textures, warm seasonal colours and layered knitwear define a wardrobe designed for winter celebrations.
JISOO wears a classic cable-knit crewneck jumper, a timeless piece that captures the effortless elegance associated with the American label.
Travis Kelce opts for a wool work jacket, a design also worn by Josh Hart, while Dominik Szoboszlai chooses a lambswool cable-knit jumper in warm tones. Jérémy Jacquet combines a knitted polo with a striped top, creating a relaxed yet sophisticated layered look.
For his part, Arón Piper pairs a lambswool cable-knit zip cardigan with a complete denim outfit, reinforcing the versatility of the collection. Quen Blackwell makes an ultra-soft wool cable-knit jumper the centrepiece of her winter look.
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