Julianne Moore takes centre stage in ‘They Dance Too’, Bottega Veneta’s new campaign celebrating the end of 2026.
Julianne Moore once again takes the fashion world by storm with an appearance that combines elegance, cinema and an unexpected turn on the dance floor. The American actress becomes the leading star of ‘They Dance Too’, Bottega Veneta‘s new end-of-year campaign, celebrating the arrival of 2027 through music, movement and a cinematic aesthetic filled with cultural references.
Under the creative direction of Louise Trotter, the Italian fashion house presents a story set in a mysterious nightclub nestled within an Alpine landscape. This seemingly isolated setting transforms into the centre of a celebration where the protagonists abandon convention and surrender to the rhythm of the music.
At the heart of the narrative is Julianne Moore dancing to ‘The Rhythm of the Night’ by Corona, one of the defining dance hits of the 1990s. The musical choice is no coincidence: it establishes a direct connection with ‘Beau Travail’ (1999), directed by Claire Denis, whose final sequence serves as the campaign’s main inspiration.
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The film, celebrated for its distinctive visual language and exploration of identity through movement, finds a new interpretation within the creative world of Bottega Veneta. The fashion house revisits that iconic scene to create a narrative in which dancing becomes an expression of freedom, individuality and collective connection.
The campaign was photographed by Drew Vickers, while Stephen Kidd directed the accompanying film. Together, they create an atmosphere in which the contrast between the mountainous landscape and the nightclub’s vibrant energy lends the imagery an almost surreal quality.
Alongside Julianne Moore, dancer and choreographer Léo Walk plays a prominent role, bringing his expertise in dance to a project that places physical movement at the heart of its storytelling.
The cast also includes Amelie Loblich, Anine van Velzen, Gertrud Rose, Leon Dame, Lina Zhang and Mubarak Oyewola, who come together in a collective celebration where each participant contributes their own personality and interpretation of the music.
Beyond its cinematic concept, however, ‘They Dance Too’ also serves as a showcase for the Italian house’s latest creations.
Among the standout pieces is the debut of the Bottega Veneta Verde bag, a new addition to the brand’s accessories collection. It appears alongside other signature designs, including the Baby Campana, Mini Knot Lock and Andiamo Clutch, reimagined with vibrant metallic finishes and warm textures.
These creations reinforce Louise Trotter’s aesthetic vision, integrating accessories into a narrative in which fashion is never static but instead moves naturally with the gestures and movements of those wearing it.
The reflections of metallic surfaces, contrasting textures and nightclub lighting create a visual dialogue between Bottega Veneta’s signature sophistication and a celebratory energy that breaks away from the formality traditionally associated with luxury campaigns.
The title ‘They Dance Too’ also offers a reflection on the closing of a chapter. Drawing inspiration from ‘Beau Travail’, whose title translates as good work, the fashion house presents a celebration of the individual and collective achievements accomplished throughout the year.
