In the new campaign of the house of Gucci, Liu Wen is the protagonist showing the Bamboo 1947 bag. This bag stands out for its curved handle made of bamboo, which gives it a handmade manufacturing that makes each piece unique.
The Gucci Bamboo 1947 and its predecessors are a prominent presence in the Gucci Cosmos exhibition, which showcases the House’s most iconic and timeless designs throughout its 102-year history. Opening in Shanghai on April 28 and running through June 25, the exhibition is curated by Italian fashion critic Maria Luisa Frisa and designed by British artist Es Devlin. Es Devlin has also created a special installation in honor of the 1947 Bamboo, which will be displayed in window displays and in a select number of Gucci boutiques around the world.
In 1947, Guccio Gucci decided to use bamboo, a lightweight and durable material, as a handle for a leather bag. The result was the famous ‘Bamboo Bag’, which quickly became a symbol among the most influential women in Hollywood and the international jet set, cementing Gucci’s reputation as a true icon of innovation worldwide.
Today, the Gucci Bamboo 1947 remains one of the icons of the House’s handbag collection, and has been updated with interchangeable leather straps and triband for greater functionality. The straps are adjustable and detachable, making this model a truly versatile accessory, perfect for all kinds of occasions. The Gucci Bamboo 1947 is a timeless must-have for every closet, and is a reflection of the creative instinct and in-depth knowledge that has brought Gucci to the place it holds today in the craftsmanship and luxury sector.
-380x380.webp)
-380x380.webp)
-380x380.webp)
