Paris Hilton teams up with Tan-Luxe to launch “The Future,” a revolutionary self-tanning body product with Triple Tan+ technology.
Paris Hilton, known for her glamorous lifestyle, is now making her mark in the world of sunless tanning with “The Future,” a collaboration with Tan-Luxe. This new self-tanning body product promises up to 10 days of wear with just one application, thanks to its innovative Triple Tan+ technology.
The product, set to debut at Ulta Beauty and online for $49, combines ingredients like glycerin, erythrulose, and a peptide complex, offering a natural and long-lasting tan. Additionally, it features the exclusive “Pink Sands” fragrance developed by Hilton, which boasts notes of blackcurrant, violet, and white leather.
Hilton, a sunless tanning enthusiast, emphasized the importance of skin care and achieving quality results. Marc Elrick, CEO of Tan-Luxe, praised the collaboration with Hilton, highlighting her expertise and vision in the tanning industry.
With a digital focus and influencer strategy, Tan-Luxe hopes this collaboration will be a milestone in the self-tanning industry, drawn by Paris Hilton’s expertise and iconic style.
This launch promises to revolutionize the tanning world, offering an innovative product backed by the experience and passion of one of the most influential figures in the beauty world.
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