Bulgari’s ‘Eternally Reborn’ high jewelry campaign features brand ambassadors Anne Hathaway, Zendaya, and Liu Yifei.
Bulgari, the renowned jewelry house based in Rome, has once again dazzled with the launch of its latest campaign, titled ‘Eternally Reborn.’ Directed by Nathalie Canguilhem and captured by fashion photographer Zoey Grossman, this campaign showcases brand ambassadors Anne Hathaway, Zendaya, and Liu Yifei in an elegant symphony of beauty and sophistication.
The global launch of the campaign follows the unveiling of the Aeterna high jewelry collection in Rome last week, an event that captured the attention of fashion enthusiasts worldwide. Hathaway and Yifei attended the dazzling runway show organized to present the collection, an event that featured the presence of iconic figures such as Isabella Rossellini and Carla Bruni.
Conceived by Bulgari’s Jewelry Creative Director, Lucia Silvestri, the collection commemorates the brand’s 140th anniversary with a particularly significant piece: the Serpenti Aeterna necklace. This necklace, described as “the most precious necklace ever created by Bulgari,” features a rough diamond of over 200 carats, from which seven drops of pure and transparent diamond totaling 140 carats have been created, one for each year of the brand’s history.
As part of the ‘Eternally Reborn’ activities, Bulgari has conceived a dedicated installation called ‘Vista Aeterna,’ created by Dutch designer Sabine Marcelis. This installation offers a contemporary interpretation of the urban landscape of Rome and is situated near the Spanish Steps until June 15th.
Accompanying the campaign images are videos featuring Hathaway, Zendaya, and Yifei showcasing the exquisite high-fashion jewelry and posing against the Roman skyline to the rhythm of Yeah Yeah Yeahs’ ‘Burning,’ providing an unforgettable visual experience for luxury and fashion enthusiasts.
