Prada has named Toey Jarinporn Joonkiat as its first Thai female ambassador, highlighting her influence and environmental commitment.
Prada announced the addition of Toey Jarinporn Joonkiat as its first Thai female ambassador, marking a milestone in the region. The renowned actress, famous for her roles in hits like Dear Galileo and Countdown, has captured the attention of audiences both in Thailand and internationally. With around 8 million followers on Instagram, Joonkiat has become a prominent figure in the entertainment industry.

Beyond her acting career, Joonkiat is a notable advocate for education and sustainability. She founded the Thailand Environmental Education Center, a project dedicated to integrating environmental education into the awareness of new generations.
This appointment underscores Prada’s commitment to environmental causes, aligning with its identity of “innovation in spirit and responsibility in action.” The growing influence of Thai stars in Southeast Asia has led Prada to follow this trend, having previously signed actor Win Metawin Opas-iamkajorn. This move strengthens the brand’s strategy to connect with emerging markets through influential ambassadors.