Burberry is celebrating the holiday season with an emotional campaign and an innovative virtual service for trying on its iconic scarves.
The brand has unveiled its new holiday campaign, “Wrapped In Burberry,” a celebration of family, friendship, and the festive spirit. Filmed in the iconic Bloomsbury neighborhood of London, the campaign features portraits of couples, friends, and families dressed in Burberry’s classic check designs.
Among the stars are Herschel and Lilly Stoller, loyal customers for over 20 years, who appear surrounded by shopping bags and gifts. Also highlighted are British actor David Tennant and his friend Alex Hassell, who pair classic suits with red accessories such as scarves and umbrellas. Representing modern families, Nigerian-London artist Slawn, his partner Tallula Christie, and their children wear coordinated outfits in beige tones.
In addition to the campaign, Burberry is introducing an innovative virtual scarf-try-on service. Available online, in stores, and on mobile devices, this experience allows users to explore over 50 designs in cashmere and alpaca wool.
Joshua Schulman, Burberry’s CEO, emphasized that this launch blends tradition with digital innovation: “We want to help our customers find the perfect scarf to keep them warm this festive season.”
With this initiative, Burberry reinforces its British heritage and its commitment to luxury and technology.
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