Anitta Leads True Religion’s SS25 Campaign: Authenticity as a Flag

Self-expression is the key to True Religion’s new SS25 collection, starring Anitta, who embodies authenticity and limitless style.

Brazilian star Anitta is the face of True Religion’s Spring/Summer 2025 campaign, a collection designed for those who value self-expression. “When you know who you are, nothing can stop you,” the singer declared. “My true religion is loving myself and embracing everything that makes me unique. I’ve always loved True Religion, and I’m excited to inspire others to live authentically.”

The brand’s new proposal pays tribute to its legacy in urban culture with oversized silhouettes, distressed denim, and camouflage prints, merging elements of ’90s hip-hop into its menswear line. The collection also reinterprets iconic pieces, from baggy jeans and acid-wash finishes to sporty mesh tops and graphic baby tees.

Anitta’s bold spirit perfectly aligns with this vision. “Known for her authenticity and passion, Anitta brings her irreverent energy to this campaign with striking details like the iconic Super T stitching, cropped t-shirts, and finishes inspired by the Y2K aesthetic.”

This launch is just the beginning of the “Own Your True” initiative, through which True Religion reaffirms its impact on fashion and contemporary culture.