Although many expected Victoria Beckham to be her successor, Anna Wintour’s decision to back Chloe Malle is dividing opinions in fashion.
In a long-anticipated move within the industry, Anna Wintour has reportedly selected Chloe Malle as her heir at American Vogue. According to reports, the editor would take on the role of Head of Editorial Content, marking a generational shift at the world’s most influential fashion magazine.
Malle, daughter of actress Candice Bergen and French filmmaker Louis Malle, combines in her career both the entertainment and fashion spheres with a contemporary vision. For over a decade she has risen through the ranks at Vogue, from social editor to director of Vogue.com, while also co-hosting the podcast ‘The Run-Through with Vogue’. Her insider experience makes her a natural candidate for the role.
However, Wintour’s choice also opens debate. Many in the industry had expected to see Victoria Beckham at the helm of the title, which would have represented a disruptive, symbolic move. At Xmag, we believe that, in this case, Wintour’s move may prove misguided: a figure like Beckham, who has successfully reinvented herself from pop star to global fashion authority, could have brought a fresh energy and a more direct connection with today’s audience.
Malle’s appointment is expected to be confirmed ahead of New York Fashion Week on 11 September 2025, marking a new chapter in Vogue’s history — albeit one with a hint of missed opportunity.
