Bad Bunny stars in Calvin Klein’s Spring 2025 campaign, highlighting the comfort and style of their new line.
Renowned Puerto Rican musician Bad Bunny has been chosen to front Calvin Klein’s Spring 2025 campaign, solidifying his status as one of the most influential figures in both fashion and music. The campaign, which has been in the works for a long period, has been highly anticipated by fans and the industry, and Bad Bunny expressed his excitement about the opportunity to collaborate with such an iconic brand.
“Seeing this project finally come to life has been incredibly rewarding,” said the artist. He also mentioned that the photoshoot being held in his homeland, Puerto Rico, added a special touch, bringing authenticity and a personal connection to the project.
The campaign, photographed by Mario Sorrenti, showcases Calvin Klein’s new line, Icon Cotton Stretch, which promises to offer the best in comfort and style. With a perfect blend of design and comfort, this line features a seamless Infinity Bond waistband, a contoured pouch for added support, and excellent shape retention. The Icon Cotton Stretch underwear is available in a variety of styles, from briefs to boxers, and is presented as the ideal choice for those seeking comfort without sacrificing style.
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