Charli XCX encourages solidarity in Los Angeles during wildfires

Charli XCX urges brands to donate rather than gift her clothes, directing aid to the wildfire victims.

Singer Charli XCX has used her influence to promote support for the victims of the devastating wildfires in Los Angeles. Through her social media platforms, the artist has called on brands to redirect gifts intended for her and donate directly to those affected by the fires. The Palisades and Eaton fires have scorched over 37,000 acres, destroying thousands of homes and claiming lives. Charli XCX has asked brands to channel their generosity towards those who truly need it.

The artist expressed her gratitude for the gifts from brands but made it clear that the priority should be helping those affected by the tragedy. Via Instagram, Charli XCX shared a list of essential items for families who have lost their homes. This initiative reflects a growing effort from the fashion and beauty community to contribute to the cause.

Brands such as Citizens of Humanity, Hurley, APL, and Credo Beauty are organizing collections and donating products, while others like Walmart and Target have made significant financial contributions to relief organizations. Charli XCX continues to use her voice to amplify aid and support in times of crisis.