Demetra Pinsent exits Charlotte Tilbury after 14 years, ushering in a new chapter for the brand

Charlotte Tilbury CEO Demetra Pinsent steps down after leading the brand’s global expansion and cementing its status as a luxury make-up powerhouse.

The beauty industry is witnessing a significant strategic shift. Demetra Pinsent, chief executive of Charlotte Tilbury for the past 14 years, has announced her departure from the company. The news was communicated internally to staff on Wednesday, marking the end of a defining era for one of the most influential premium make-up brands on the market.

In an official statement, a spokesperson confirmed that Pinsent has decided to leave the business to pursue new professional opportunities. Her final day will be 26 February. While no successor has yet been named, founder Charlotte Tilbury will continue to lead the brand both creatively and commercially in her role as president, chair and chief creative officer.

Pinsent joined the company at its inception in 2012 and played a pivotal role in transforming Tilbury’s runway-inspired artistic vision into a multi-billion-pound global beauty empire. Under her leadership, the business was acquired in 2020 by Spanish conglomerate Puig, which is set to assume full ownership by 2030.

Financial results underscore the strength of that strategy. Puig closed 2025 with record revenues exceeding €5 billion, driven largely by robust growth in its cosmetics division, which rose by 10.7 per cent on the back of Charlotte Tilbury’s standout performance.

Pinsent’s exit raises questions about the brand’s future leadership, yet it also reinforces its strong global positioning within the highly competitive luxury make-up sector.