Dua Lipa is the ambassador of the new CHANEL 25 bag

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Dua Lipa becomes the face of the CHANEL 25 bag in a campaign that merges fashion, music, and New York attitude.

Pop star Dua Lipa takes on a new role as the face of the CHANEL 25 bag, the latest addition to the Maison’s iconic line. The campaign, captured by photographer David Sims and brought to life in motion by Gordon von Steiner, unfolds in the vibrant streets of New York, where the singer exudes her charismatic presence.

The CHANEL 25 reinterprets the brand’s classic codes with a focus on versatility. Crafted from quilted leather and featuring an interwoven chain, the design prioritises functionality without compromising elegance. Available in three sizes, it offers a thoughtfully arranged selection of pockets for those with a dynamic lifestyle.

The campaign film, inspired by the aesthetics of music videos, follows Dua Lipa through various Manhattan locations, accompanied by the unmistakable melody of She Drives Me Crazy by Fine Young Cannibals—a nod to the 1990s that resonates with the artist’s personal style.

Beyond aesthetics, the singer describes the bag as a practical and functional companion, perfect for those constantly on the move. The full campaign will be unveiled in March.

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