Ferragamo unveils its Autumn-Winter 2025 campaign with Mariacarla Boscono and Craig McDean, a tribute to Italian cinema and the maison’s timeless elegance.
Ferragamo has presented its Autumn-Winter 2025 campaign through the cinematic lens of Craig McDean, a proposal that honours Italian cinema while reinterpreting it with a contemporary aesthetic imbued with desire and sophistication.
The campaign stars Mariacarla Boscono, Awar Odhiang, Apolline Rocco Fohrer and Tim Schuhmacher, who embody the spirit of the house in scenes reminiscent of films from the golden age of cinema, with an evocative aura celebrating the cultural and artisanal heritage of the Italian maison.
Creative Director Maximilian Davis reaffirms the codes of the house with a contemporary, refined language. The iconic Vara heel is reimagined in laminated versions with elongated silhouettes, while the men’s Tramezza shoe reflects the precision and artisanal savoir-faire that have made Ferragamo synonymous with timeless elegance.
The Hug and Soft bags return with new interpretations: palm prints evoking escapist glamour and leather-lined versions offering a surreal softness. The collection also features key seasonal pieces such as futuristic wedge sandals in glossy patent leather, ethereal silk dresses, and hand-assembled flowers that elevate ready-to-wear into an emotional dimension.
Under the creative direction of Fabien Baron and styling by Lotta Volkova, each image blends intimacy and grandeur, positioning Ferragamo not only as a fashion house but also as a cultural storyteller. The Autumn-Winter 2025 campaign stands as a declaration of love to cinema and craftsmanship, where every piece becomes a true object of desire.
