Gisele Bündchen makes her debut as the new face of Elisabetta Franchi in the Autumn 2025 campaign, lensed in Miami by the iconic duo Luigi & Iango.
The Brazilian supermodel poses in front of a 1960s Lincoln Continental against the backdrop of the Florida skyline, clad in a mock-croc biker jacket, sheer black tights and stiletto sandals. The imagery embodies Elisabetta Franchi’s vision of a powerful yet feminine woman. “I believe true beauty is an indomitable strength, born from love and the courage we carry within ourselves. Gisele embodies that spirit with luminous strength and authentic energy. A free beauty, impossible to ignore,” expressed the designer and creative director.
Unveiled in Milan, the Autumn 2025 collection takes cues from the nineties and early 2000s, featuring sharply tailored trouser suits, sleek midi pencil skirts and figure-skimming dresses that celebrate unapologetic femininity.
With Marco Bizzarri — former president of Gucci — stepping in as chairman and investor, the brand has accelerated its global expansion. In 2024, it inaugurated its first U.S. boutique at Miami’s Bal Harbour Shops and launched its spring collection with Saks Fifth Avenue in key cities including New York, Beverly Hills and Houston.
The appointment of Bündchen cements Elisabetta Franchi’s position as one of the most influential Italian fashion houses on the global stage.
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