Seguir a xmagoficial en Instagram
Gucci presents ‘Where Light Find Us’, an SS25 campaign that merges light and shadow
Seguir a xmagoficial en Instagram
Gucci presents its SS25 campaign, ‘Where Light Find Us‘, blending light and shadow to explore human connection and the transcendence of the moment.
The Gucci Spring/Summer 2025 campaign, titled ‘Where Light Find Us’, delves into human connections, illuminated by moments of beauty and tenderness. Under the creative direction of Sabato De Sarno and the vision of director and photographer Xavier Dolan, the campaign captures a captivating encounter between Yara Shahidi and George MacKay. Their movements resonate universally, transforming into a narrative that explores the delicate balance between light, shadow, and emotion.
The imagery captures the essence of the SS25 collection, which fuses classic elements with contemporary touches, reflecting the brand’s constant evolution.
This campaign stands out not only for its visual content but also for its ability to invite reflection on human connection and the transcendence of the moment. Gucci continues to demonstrate its commitment to innovation and conceptual depth in its presentations, establishing itself as a brand that goes beyond fashion to explore deeper aspects of the human experience.
‘Where Light Find Us’ is an invitation to contemplate beauty in the interaction between light and shadow, offering a unique vision of Gucci’s SS25 collection.
